Marketing During An Economic Downturn
We’re seeing lots
questions
blogs, tweets
mainstream
reports about how
current economic downturn is going
impact marketing. The impact
our daily newspapers
virtually every major market in America has been well documented. (According
eMarketer, US newspaper ad revenues are expected to drop 42.5% in the next seven years.) Marketing budgets are being slashed, yet the pressure to increase revenue is only
intense
marketing executives are feeling the heat.
Marketing Sherpa has put together a great overview
analyzes how marketing departments across
country are dealing with the challenges
marketing during an economic downturn. 30% of those surveyed reported
they plan
increase direct marketing investments as a result of the current economic conditions, including specific increases
direct mail, event marketing
telemarketing. As
survey respondent said, “Heavier investing in direct mail and online is working well since
competitors are reducing marketing investments,
our collective share
voice is increasing our sales”.
Traditional media, on
other hand, is not going
fare as well. 59%
respondents reported a planned decrease
budgets
TV
radio while 44% plan a print advertising decrease.
If
are looking
more measurable marketing options, direct mail is a great way
target former customers
those prospects who are most likely
become new customers.
FishDirectMail.com is currently helping our customers explore building lists
new prospects based
analysis of current customer databases. We’re
helping customers explore personalized message targeting utilizing variable printing
PURLs
differentiate from
competition
increase ROI tracking and measurement.
we want the recipient
want the recipient
mailing technique saves
be used
by printing logos, product lines
or after preparing
have those… you’re a mailhouse.”
is archaeological evidence
of envelopes. The payment confirmation number is pre-printed
as
not apply
on
time
that
that
ones!
build your group.
me, Mike Staples @ 757-323-3954 or Lee Taylor @ 262-662-5109